The Academy Award Goes to the Corporate Selfie / Hyperallergic

Ellen’s group selfie at the 2014 Oscars. Image via Twitter.

Ellen’s group selfie at the 2014 Oscars. Image via Twitter.

PORTLAND, Oregon — The 2014 Oscars host Ellen DeGeneres knows a selfie moment when she sees it. In her second year orchestrating celebrity moments — she first hosted the Oscars in 2007 — the selfie makes its move into Hollywood in a way that’s far more serious than James Franco’s self-involved ponderings or Justin Bieber’s epic adolescence. This does not mark the “end” of the selfie; rather, this is just the beginning of complete corporate-sponsored selfiedom. And Hollywood wants in.

Ellen’s selfie moves at the Oscars were anything but carefree sharing of images with a real friend, family member, or loved one — unless you consider all of America her “loved one” and celebrities Angelina Jolie, Brad Pitt, Meryl Street, Julia Roberts, Bradley Cooper, Jennifer Lawrence, Lupita Nyong’o, Kevin Spacey and Jared Leto as her total besties in the “best photo ever.” This group selfie broke the record for most retweeted photo ever with 779,295 retweets in half an hour, surpassing a professional photograph that is not a selfie of President Barack Obama hugging Michelle Obama after learning that he would serve a second term.

Read the full story here: http://hyperallergic.com/112306/the-academy-award-goes-to-the-corporate-selfie/