From The Awl, August 18, 2017:

“Writing in The New Inquiry, Eve Peyser and Alicia Eler liken the Tinder profile to a video game avatar. Bearing your name and modest resemblance, it skulks around a landscape that is addictive, fun, and goal-oriented. Success seems built-in: someone, somewhere, in theory, will swipe right, and it will be mutual. As in Neopets or Nintendogs, the dating avatar weakens without constant tending. Neglect the app and it will treat you accordingly, hiding your profile away until you’re ready to play once more.”