Joe Cool / The New Inquiry

TODAY’S consumerism is riddled with elaborate and often meaningless choices: Which brand of pasta should you buy? Would that be best with Ragu, Amy’s Organic, or Muir Glen marinara sauce? Should that be accompanied by Kraft or DiGiorno preshredded parmesan? Who cares. As psychologist Barry Schwartz’s book The Paradox of Choice: Why More Is Less […]