From The Atlantic, March 5, 2016 by The Editors:
“The highlights from seven days of reading about entertainment…
Joe Cool
Alicia Eler | The New Inquiry
“But Joe doesn’t need to be your ‘friend’ online. He doesn’t want a Tinderized relationship. Trader Joe’s is counting on capturing successive generations of its target consumers by being the choice for no-choices, the place where generic brands can feel exclusive. You’ll know without having to be told. You’ll buy without ever wondering if you’ve made the wrong choice.”
