Elmgreen & Dragset’s “Powerless Structures, Fig. 101″ (ed. of 5,000) is one of the works available on the s[edition] digital platform. (GIF’d by Hrag Vartanian for Hyperallergic)
Today, a new expanded version of s[edition] launches and it will allow artists working with a wide range of digital technologies, including moving image, motion graphic, photography, generative art, illustration, and design, to be able to upload their work to the s[edition] platform and start selling their works to people around the world.
Founded by Harry Blain, who is also the founder of Blain|Southern, and Robert Norton, former CEO of Saatchi Online, this new site offers people a way to collect limited-edition digital works by well-known blue-chip artists, top-tier digital artists and other artists should they be accepted onto the platform. S[edition] gives the price and edition upfront, acting more like an eBay-type space than other ecommerce sites, like Art.sy or Artspace, which act more like an online white box that asks users to contact the gallery or chat with a specialist to complete the purchase of actual, physical objects. The biggest challenge for s[edition] buyers, though the site prefers to call them collectors, is that the art stays on the platform, offering a walled garden for these digital collections, rather than an open field that digital artists and collectors are more accustomed to.
Read the full story on Hyperallergic: http://hyperallergic.com/72619/will-sedition-become-the-app-store-of-digital-art/
