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Alicia Eler: Tell me the premise of NOOART and where the idea for it came from. Why did you decide to start it?
Raymond Salvatore Harmon: Non-Object Oriented Art [NOOART] has its roots in Fluxus, in post-performance art, arguably even in graffiti, but ultimately finds itself coming into its own with the advent of technologies like mobile video and the internet. It’s something that I and other artists have been talking about for over a decade but has until now been a very marginalized art form.
We have reached a point in history where there is a level of “technological transparency” that gives the average person access to powerful video processing, dynamic information exchange, and globalized communications in a familiar interface format (mobile/tablet/etc). Coupled with a generation of creators who do not remember a time before the internet, the evolution of art in the 21st century is just now beginning to take shape.
With the NOOART journal, I wanted to create a place that gave expression to these artists, both theoretical/philosophical as well as aesthetic expression. A place for a dialogue to begin, patterned around the journals of Dada in the early 20th century, but on a social platform like Tumblr in keeping with current publishing technology.
Read the full interview: http://hyperallergic.com/105059/a-journal-for-art-thats-purely-digital/